At Petit, we take pride in our expertise in ethical search engine optimization (SEO).  All of our website developers have a deep understanding of SEO and have several years practical experience employing SEO techniques to enhance website search engine ratings.

As we design or redesign your website, we’ll do so with search engine optimization principles in mind.  In particular, we’ll pay close attention to such things as:

• Page titles, meta tags and header tags.  They must make appropriate use of your key words.
• Website structure.  Your site must be easy to navigate, not only to increase your search engine rating, but more importantly to provide an enjoyable experience to your visitors.
• Internal URLs, image names and anchor text.  They should reuse, in an appropriate way, your keywords.
• Content.  While you are responsible for providing content, we can advise on ways to incorporate your keywords in an appropriate way.
• Technical issues, such as the robots.txt and site.map files and use and location of JavaScript.

We particularly like Google’s Search Engine Optimization Guide, a free, on-line resource.  We recommend it to our clients who want to learn more about the topic so that they can more effectively collaborate with our staff in creating websites consistent with ethical search engine optimization principles.