Branding

Establishing and maintaining your company’s identity, that is, its brand, is key to creating customer trust and loyalty.  Your brand should be constant; you must exploit opportunities to associate your brand with your reputation for quality and customer service.  Your website provides a key opportunity for exposing your brand through the appropriate use of your company logo; your website banners and your promotional materials, such as brochures, ads and coupons should be part of a well thought out branding strategy.

Logo Design

Your company logo should project your company image and style, creating a positive first impression.  An appropriately designed logo will help you reinforce your identity by tying together your web pages, your stationary and business cards, your brochures, and other marketing materials.  Your logo should be a fundamental part of your branding strategy.

Our design experts specialize in logo design.  We will help you create that first impression, communicating the image that you wish to convey.  We believe that the best logos are clean and simple, yet sophisticated in concept and execution.

Once your logo is complete, we will provide you with image files in formats suitable for use on the web as well as formats that are suitable for printing – normally, we provide files in .gif/.jpg/.png and .ai/.cdr/.eps formats, but if you require other formats, we can most likely provide those as well.

Please note that we extend our logo design services only to those clients who have engaged us for a complete website design or facelift.

Website Banners

Having established your branding strategy, your entire website should reinforce your identity by consistent use of your company logo, as well as consistent color, font and other design choices.  We believe that tactful and elegant use of  your company logo should be part of all of your website banners.

Our graphic designers will work with you to ensure that your website banners are consistent with and reinforce your branding strategy, helping  you establish a strong identity.

Promotional Materials

All of your promotional materials, whether printed materials such as business cards and brochures, adds for second party website hosting, or coupons for your own website, must be consistent with your branding strategy and must reinforce your company identity.  Our graphic designers will work with you to ensure that your promotional materials are consistent with and reinforce your branding strategy.

Please note that we extend this service only to those clients who have engaged us for website maintenance or for a complete website design or facelift.

Keyword Selection

Selecting the right set of keywords as part of your web marketing strategy can make the difference between achieving your goals and failing to do so.  Our technical experts will draw on their previous experience in keyword selection and will use third-party tools help you select a productive set of keywords, so that your current and potential customers can find you on the web.